“Now there are nuanced ways in which people can be terrible to each other and what that does psychologically to people is fascinating. Rob a bank and the FBI comes after you,” Grenier said. “I find it fascinating because what we thought was crime, in the olden days, was simple. Picture : NCA NewsWire / Ian CurrieĬlickbait’s thorny subject matter was what attracted Entourage star and environmental activist Grenier, who plays Nick, to the series. And this was before covid and the 2020 US elections spurred new, overwhelming waves of misinformation.Īyres called the hate-fuelled online behaviours an “intoxication of hate, the crystal meth of emotion”.Īustralian filmmaker Tony Ayres. Trawling through the internet – and just the regular, non-dark web kind – Ayres and White jumped into subreddits, Facebook and Twitter, and found a polarised society. It allows people’s worst impulses to exist.” There is a reptilian part of the brain which I think can flourish in the dark. “The internet brings out the best and worst in people. Things like trolling, how people can hide behind the guise of anonymity. “We’re not talking about hacking or state-level stuff, this is the day-to-day things that people are doing to each other, with the anonymity of the internet. That was the thematic impetus to make the show. It feels as though we’re often juggling competing identities and a fractured sense of self. “Particularly the way we’re dealing with a multiplicity of identities now. “I was intrigued by the new wave of crime that exists in the world now because of the internet and social media,” Ayres told in a production office steps away from the stage where Grenier and Australian actor Daniel Henshall were filming an intense scene for episode six.Īdrian Grenier plays Nick Brewer in Clickbait.
Clickbait explores the murky world of internet culture and what the barrier of a computer screen unleashes from our darker natures. Starring Zoe Kazan, Adrian Grenier and Betty Gabriel, it’s a whodunit thriller told from a different character’s perspective each episode.
Set in Oakland, California, the story kicks off with the kidnapping of family man Nick Brewer, who appears in an online hostage video holding signs that declared “I abuse women” and with the promise that once the video has been viewed 5 million times, Nick dies. While Clickbait was filmed in Melbourne, it was created by Australian filmmakers, local industry veteran Tony Ayres ( The Slap, Home Song Stories) and writer Christian White ( Relic) who had three competing offers for the show before it landed at Netflix.
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